Press Releases
Lynk and Squirrel Systems Strengthen Partnership
FOR IMMEDIATE RELEASE . .Atlanta, GA - April 30, 2004 - Lynk Systems, Inc., a leading payment processor, has expanded its existing strategic partnership with Squirrel Systems. Squirrel is a leading provider of restaurant management systems for independent and chain restaurants. Working together, Lynk and Squirrel have implemented point-of-sale (POS) solutions for restaurant merchants who need cost-effective, high-speed electronic transaction processing for both credit cards and gift cards. Lynk's credit card processing has been certified on Squirrel POS restaurant systems for seven years. Lynk's certification covers all versions of Squirrel POS and many Squirrel merchants process credit with Lynk. As a result of several joint initiatives, the collaboration between Lynk and Squirrel will now include:
- Certification of high-speed Internet processing (DSL and cable modem) on the latest version of Squirrel POS software to provide Squirrel merchants with significantly faster transaction speed than can be obtained using dial-up communications.
- Certification of GiftLynk, Lynk's gift card program, on most versions of Squirrel, to enable Squirrel merchants to enjoy the benefits of prepaid cards. Benefits include, but are not limited to increased revenue and cash flow, security, convenience and flexibility.
- The exchange of restaurant merchant leads between the two companies for the purpose of closing and retaining more shared merchants.
“In March 2002, Squirrel Systems selected Lynk as a preferred vendor for payment processing,” said Barry Logan, president, Squirrel Systems. “ This successful collaboration began with dial-up solutions for both Lynk credit card processing and Lynk gift card running on the Squirrel POS. This next step in our relationship completes a combined solution designed to provide cost-effective, comprehensive electronic payment solutions to Squirrel customers.”
According to Logan, the business side of the Squirrel/Lynk relationship will also be enhanced with the addition of a lead exchange program. Both companies have Web sites and routines in place for exchanging and tracking sales leads, which results in a faster local response to inquiries.
“Lynk is looking forward to the continuation of the relationship between our
two companies and know our ability to provide value-added services to each other’s
clients will continue to be a high priority and major objective of our relationship,”
said Norma Wayco, Lynk’s Senior Vice President and Chief Marketing Officer.
Lynk is a proven leader in electronic payment, cash dispensing and e-commerce services. The company processes transactions initiated by credit and debit cards, checks, and other access cards from merchant point-of-sale terminals, ATMs and Websites. Lynk also provides related services such as the issuance of stored value cards that facilitate electronic funds distribution.
Lynk controls the entire processing sequence, including sales, merchant payment equipment, transaction authorization, capture, settlement and customer service. This “insourced” model facilitates a truly integrated single-source service that gives Lynk customers one-call support for all their processing needs. Lynk’s proprietary technology and comprehensive network connectivity offer customers of all sizes unsurpassed processing performance.
Founded in 1991, Lynk has received Visa's Service Quality Performance Award, and continually earns recognition as one of the fastest-growing companies in America by Inc. magazine and Deloitte & Touche. For more information, please visit Lynk's Website at www.lynksystems.com.
ABOUT Squirrel SYSTEMS
Squirrel Systems is a leading total solutions provider of management systems for
independent and chain establishments, including restaurants and food and beverage
operations in hotels, resorts and clubs. Headquartered in Vancouver, Squirrel Systems
and Squirrel Systems Canada are privately held companies. In its 15 years of profitable
operation Squirrel has earned a reputation for innovation and excellence by meeting
and exceeding the needs of over 10,000 customers with 50,000 installed Squirrel
workstations. As the first company to introduce touch-screen ordering into the restaurant
market, it has a long track record as an innovator. To learn more about Squirrel,
visit www.Squirrelsystems.com.
Linda Gillis
Director, Marketing
Squirrel Systems
Tel: 604.412.3300
Email: lgillis@Squirrelsystems.com
Ellen Ross
Lynk Systems, Inc.
Tel: 678.587.1210 / 866.886.6920
Fax: 678.587.2656
Email: eross@lynksystems.com
