Hospitality Technology published its annual study on the state of lodging technology, with a focus on how hotels will use technology to achieve strategic goals, stay competitive, and create authentic experiences for their guests in 2020. This study showed Point of Sale is a technology to receive renewed attention.
Since this study was conducted before the global outbreak of COVID-19, the overall amount of IT investment in hotels may shift, however, we believe that the fundamentals remain sound and that many hotels will continue to pursue the strategies outlined here.
Here are our four key takeaways from the study:
- Hospitality technology innovation outpaces the increase in IT budgets for hotels
Over half of the hotels (54%) surveyed by the study, planned to increase their IT spending in 2019, which is commensurate with the percentage of hotels that fell into the midrange category for hotel technology spending (37%) – a 9% increase since 2018.