Squirrel serves hospitality clients around the globe. From five-star hotel resorts to Michelin-star restaurants, to your favorite neighborhood pub, Squirrel’s technology enables amazing guest experiences!
Here’s what you will be doing
As a Campaign Manager, you’ll be contributing to the campaign program strategy for Squirrel Systems. The successful candidate will be responsible for executing multi-channel, multi-touch campaigns in support of business and marketing plans that drive towards Squirrel’s annual and long-term goals.
As part of the demand generation team, you’ll work collaboratively with brand + communications, product marketing, product management and sales teams towards a common goal. This is an exciting opportunity for a goal driven individual to have a meaningful impact on hospitality and technology industry. A top candidate for this role is comfortable and confident in campaign execution and performance reporting.
This role reports to the Demand Generation Senior Manager and requires detailed analytical thinking, creativity, efficient execution of tasks and the ability to operate in a highly cross-functional environment.
Specific Duties Include
Execute and contribute to the formation of the overall campaign strategy, focused on lead generation and customer acquisition
Work closely with product marketing to execute campaigns to our existing customer base, including but not limited to newsletters, promotions, product bulletins, and product releases
Work with digital marketing agency to manage budgets, prospecting, and remarketing campaigns across all digital channels to drive strong return on investment and efficient CAC
Manage a diverse portfolio of products and craft a clear, compelling message that communicates value to customers
Conduct market analysis to identify growth and optimization opportunities based on customer needs and behaviors
Partner with cross-functional teams to improve funnel efficiency and drive growth
Lead the development and execution of digital and traditional advertising campaigns, landing pages, SEM, lead-gen campaigns etc.
Keep a pulse on best-in-class B2B content and bring new approaches and concepts to marketing and research partners
Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with an understanding of how to integrate keyword strategy into overall content planning for programs and campaigns
What You Bring
Experience in B2B tech marketing is an asset
Minimum 3 years of campaign experience OR 5+ years in a marketing generalist role
Proficient with Salesforce CRM including dashboard building and campaigns
Experience in collecting and analyzing data and market research
Previous experience working within a team that uses project management tools such as Asana, Basecamp or Slack
Attention to detail with the ability to self-manage project deadlines and dependencies
Experience with Marketo as an asset
Experience with High-Velocity Sales an asset
- Amazing people!!
- Professional development and training
- Competitive compensation
- Comprehensive benefits package, including health benefits for employees and family
- Paid time off, flexible vacation time – plus your birthday off
- Tons of fun social events
- Opportunities to give back to our community
We want to grow with you
Squirrel Systems is the world’s most established Point-of-Sale solutions provider. We are shaped by our history and driven to innovate. We believe in service, and stand behind our purpose of enabling amazing customer experiences!
We are big thinkers; we can’t stay still. We are constantly challenging the status quo. This goes for our technology and ourselves. Learning and growth are at our core. We care deeply about each other and about each customer we connect with. We know that amidst the chaos, integrity goes a long way. We know that our customers have choice, and over and over again, we prove that we are the right partner for them.
- Think Big, Be Bold: We’re all about thinking outside the box. In fact, there is no box. The possibilities are endless, so we welcome bold and innovative ideas.
- Walk a Mile: By understanding our clients as well as each other, we can achieve our purpose of enabling amazing guest experiences.
- Together We’re Better: We’re stronger as a team. Our Big Hairy Audacious Goal is only possible by learning from one another and working together.
- Do the Right Thing: We take the long view. We choose what’s best for our customer, employees, partners, and shareholders.
- Strive for Excellence: We reject mediocrity. We want to be the best in everything that we do, whether it’s our people, product or processes.
Sound like a team you’d like to join? Then please tell us why you believe you would be the perfect fit for the Implementations Specialist role. Submit your application to email@example.com.
While we thank all applicants, only those candidates selected for an interview will be contacted.
At Squirrel, we value diversity. We have a global, multicultural following—we want to reflect that inside our walls. We are successful because of the unique voice our employees bring to our company, our products and our community. We encourage all candidates regardless of race, gender, religion, or sexual orientation to apply.