Press Releases

Squirrel Systems Appoints Alex Reethof as National Sales Manager

Hospitality industry veteran hired after comprehensive search

FOR IMMEDIATE RELEASE.

Squirrel Systems, a full-service provider of technology solutions for the world foodservice industry, has recruited industry veteran Alex Reethof as National Sales Manager. Working from Squirrel's Atlanta direct sales office, Alex is responsible for managing the company's distribution resources in direct offices across North America, including Atlanta, Chicago, Los Angeles, San Francisco and Vancouver.

"This is a key position for Squirrel so we did an extensive search to find the right person, and considered a strong field of candidates before hiring Alex," said Barry Logan, president Squirrel Systems. "We are confident his excellent track record and hospitality industry experience make him the ideal person to help push forward our North American sales strategy."

Prior to joining Squirrel Systems, Alex Reethof was Director of Sales for Logic Controls, a leading manufacturer of point-of-sale (POS) hardware peripherals for the hospitality and retail industries. Prior to that, he worked as Director of Sales for Wincor Nixdorf, where he led sales of the company's hospitality industry point-of- sale hardware.

Alex also brings to Squirrel extensive experience working as both a restaurant manager and chef, including five years of point of sale software and hardware implementation and training. He holds a Bachelors Degree from Penn State's Hotel and Restaurant Institutional Management School.

"Throughout my career in the hospitality industry Squirrel Systems has always been a leading innovator of restaurant POS systems, and I am excited to be working with them to drive sales of their award-winning technology," said Alex Reethof, National Account Manager, Squirrel Systems. "Managing the company's distribution resources is a key component of Squirrel's business, and I look forward to working with my team to add great new accounts to the Squirrel roster."

With Alex Reethof now on board, Squirrel Systems is even better positioned to expand its workforce and business as part of its commitment to better service the worldwide restaurant and hospitality industry.

ABOUT Squirrel SYSTEMS

Squirrel Systems is a full-service provider of technology solutions for the world foodservice industry. We have been making and selling in-store and enterprise management systems for restaurants, hotels and clubs since 1985.

Squirrel is known for easy to use ergonomic designs. This focus has led to a string innovations and awards over two decades, beginning with our introduction of touch screen technology to the foodservice industry - which quickly became the industry standard. To learn more about Squirrel, visit www.Squirrelsystems.com

For more information please contact Sharon Lassman, High Road Communications at: Email: slassman@highroad.com Phone:(416) 368-8348 ext. 261