Press Releases
Squirrel Systems And Lochinvar Software Renew Strategic Marketing Agreement.
Three-year agreement sets course for growth of industry-leading loyalty marketing program.
FOR IMMEDIATE RELEASE . .
Vancouver, B.C. – May 17, 2003 - Squirrel Systems, a leading provider of restaurant management systems for independent and chain restaurants, announced today that they have renewed their strategic marketing agreement with Lochinvar Software Inc. for the next three years. Lochinvar Software Inc. is a software development and marketing company dedicated to providing the hospitality industry with a suite of powerful loyalty marketing solutions.
With the renewed agreement, Lochinvar will continue to provide Squirrel clients with one of the most advanced loyalty marketing and gift card solutions in the hospitality industry operating on the Squirrel POS system. Integrating seamlessly with Squirrel’s Linux based POS Terminals; Lochinvar Software utilizes the power of Java extensions to track customer purchase trends, drilling down to their purchase details. The LOCHINVAR™ CRE Solution (Customer Relationship Enhancement) is ideal for either single unit or enterprise chain restaurants that want the advantage of this real time information. This data can then be used to create cost-effective marketing strategies that add immediate value to the business.
In addition, Lochinvar has created a limited version of the core Lochinvar solution for Squirrel to be included as a standard feature on all Squirrel systems, operating under the name Squirrel Basics. The Squirrel Basics product is intended to be an introduction to loyalty marketing strategies for restaurants and pubs. Squirrel clients will be able to build an intelligent database of clients and develop customized marketing strategies, such as birthday promotions, and client recognition events based on actual customer spending patterns.
“Our strategic relationship with Squirrel is fundamental to our business and our growth strategy to become the marketing program of choice for forward-thinking restaurants and pubs,” said Peter Mahony, President of Lochinvar Software Inc. “This new agreement recognizes the enormous value a Lochinvar solution adds to the Squirrel platform and the clients that utilize our marketing programs.”
“Squirrel is pleased to re-new this valuable collaboration with Lochinvar,” says Barry Logan, President of Squirrel Systems. “Working so closely with a specialist in the development and implementation of customer loyalty programs adds tremendous value to the total Squirrel offering and enhances the investment our customers make with us.”
About Lochinvar Software, Inc.Lochinvar Software Inc. architects and develops customized CRE (customer relationship enhancement) solutions for the hospitality and selected retail markets. The Lochinvar suite of software tools provides one-to-one marketing solutions which can be run in various operating environments, including Squirrel POS systems and Windows XP. The software enables restaurateurs to recognize and reward customers by creating customized, cost-effective loyalty marketing program to meet their individual needs. In addition, Lochinvar retains a creative design team to assist clients with the design and development of their loyalty marketing programs, including gift cards, promotional materials, and advertising programs. To learn more about Lochinvar, visit www.lochinvarsoftware.com
About Squirrel Systems
Squirrel Systems is a leading total solutions provider of management systems for
independent and chain establishments, including restaurants and food and beverage
operations in hotels, resorts and clubs. Headquartered in Vancouver , Squirrel Systems
and Squirrel Systems Canada are privately held companies. In its 15 years of profitable
operation Squirrel has earned a reputation for innovation and excellence by meeting
and exceeding the needs of over 10,000 customers with 50,000 installed Squirrel
workstations. As the first company to introduce touch-screen ordering into the restaurant
market, it has a long track record as an innovator. To learn more about Squirrel,
visit www.Squirrelsystems.com.
Linda Gillis
Director, Marketing
Squirrel Systems
Tel: 604.412.3300
Email: lgillis@Squirrelsystems.com
Mike Devine
Vice President, Business Development
Lochinvar Software Inc.
Tel: 604.681 5007
Email: mdevine@lochinvarsoftware.com
