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On 25/26 April eighty-five (85) representatives of authorized Posiflex distributors from around the world and twenty (20) Posiflex employees from the Taiwan Head Office and subsidiaries in the USA, Europe, and Southeast Asia gathered at the Avillion Hotel outside Kuala Lumpur, Malaysia to hear about the latest new products from Posiflex and vertical market ISV Partners.
The 2007 Global Partner Conference was held in Malaysia for the first time to recognize the achievement of Datascan which successfully won the business for 250 Posiflex touch screen workstations at the Kuala Lumpur International Airport against all other leading hardware platform global competitors.
The majority of the conference attendees were Distributors of Posiflex products to local market resellers who provide integrated solutions for customers in the general retail and hospitality markets. POS distribution markets were represented from around the world.
Posiflex announced availability of the Posiflex KS-6315 the first of a new series of fan-free touch screen workstations. Distributors reported many stories about success winning new high-volume business for Posiflex due to the superiority of the KS-6315 product.
There was a high level interest in the SquirrelOne application as a software solution which could support resellers reaching new markets where they were not active or competitive. The hotel, resort, and restaurant industries are growing rapidly in almost every geographic region. Posiflex resellers require a hospitality POS solution which will enable them to compete more effectively against other North American POS vendors like Micros, Radiant, and Infogenesis. Professionally managed food and beverage companies place a high value on retail solutions based upon Microsoft technology. Distributors were delighted to hear that Squirrel's third generation software solution is a native Windows and SQL Server application. Growing regional restaurant chains require open software solutions like SquirrelOne which address their needs at the head office and the store level. Market awareness due to Squirrel's strong brand name recognition was expected to help local resellers gain market share.
In the United States and Canada Squirrel distributes to resellers and resells to end customers integrated Posiflex/SquirrelOne solutions in both stand-alone and client/server network configurations. Internationally a growing number of resellers purchase SquirrelOne application software from Squirrel and the Posiflex hardware platform from local VAR distribution. This is operationally efficient and cost effective for resellers. Resellers value Squirrel's 24/7 business model where they can place and inquire about the status of an order on-line at their convenience; download new licenses and software revisions on demand; and access second line technical support at any time. The software license purchase transaction is completed when the software is installed at the end user site and requires activation.
In addition to the powerful Microsoft software platform international resellers admired and appreciated the easy to use cross-cultural user interface designed by human factors engineers. The native multi-lingual and multi-currency capabilities along with availability of Squirrel's online localization services encouraged many distributors to believe that their resellers could capture significant hospitality market share with the SquirrelOne application.
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